What Should a Church Put on Its Homepage?

Make the first screen answer the first questions.

Many church homepages try to carry every ministry, event, announcement, and sermon at once. However, a new visitor usually needs simpler information first. They want to know what kind of church this is, when service happens, where to go, and how to take a next step.

So, before adding more sections, make sure the top of the page is clear. A helpful homepage gives people confidence before asking them to click around.

Keep the homepage focused on next steps.

A strong church homepage does not need to explain every detail. Instead, it should guide people toward the next page or action. For example, visitors may need a Plan Your Visit page, a current events section, recent sermons, a giving link, and a way to contact the church.

• Service times and location should be easy to find.
• The welcome message should sound human and specific.
• Current events should stay updated.
• Buttons should point to clear next steps.

For the bigger website picture, read what a church website should include. If your ministry is smaller, you may also want to read whether a small ministry needs a full website.

After the homepage helps someone take a first step, the next layer is follow-up. This answer on what churches should do after someone visits for the first time can help connect the website to a warmer visitor path.